---
title: Case studies
description: RevOps and HubSpot case studies from B2B engagements across manufacturing, SaaS and sports technology.
---

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# Case studies

Outcomes from fractional RevOps and HubSpot engagements.

### [Braustin Homes: social lead cohort reporting Two HubSpot funnel reports disagreed by a factor of four on the same contacts. Diagnosing why, then rebuilding the metric as a monthly cohort that survives being questioned.](https://www.miststrategy.com/case-studies/braustin-social-lead-cohort-reporting?hsLang=en)

### [Lennox International: first outbound SDR program Built the first outbound sales program in the company's 125 year history. 53 qualified appointments in six weeks, scaled fourfold after the pilot.](https://www.miststrategy.com/case-studies/lennox-outbound-sdr-program?hsLang=en)

### [Bizness Apps: funnel conversion rebuild Lead to opportunity conversion from 6% to 27% in twelve months, through scoring, routing, deal staging and a sales marketing SLA.](https://www.miststrategy.com/case-studies/bizness-apps-funnel-conversion?hsLang=en)

### [Kitman Labs: go-to-market buildout First marketing and RevOps hire at a sports science SaaS company selling into the NFL, NBA and Premier League. 96% growth in the qualified database in year one.](https://www.miststrategy.com/case-studies/kitman-labs-gtm?hsLang=en)

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