Case studies
Outcomes from fractional RevOps and HubSpot engagements.
Braustin Homes: social lead cohort reporting
Two HubSpot funnel reports disagreed by a factor of four on the same contacts. Diagnosing why, then rebuilding the metric as a monthly cohort that survives being questioned.
Lennox International: first outbound SDR program
Built the first outbound sales program in the company's 125 year history. 53 qualified appointments in six weeks, scaled fourfold after the pilot.
Bizness Apps: funnel conversion rebuild
Lead to opportunity conversion from 6% to 27% in twelve months, through scoring, routing, deal staging and a sales marketing SLA.
Kitman Labs: go-to-market buildout
First marketing and RevOps hire at a sports science SaaS company selling into the NFL, NBA and Premier League. 96% growth in the qualified database in year one.